{"id":11188,"date":"2020-10-20T06:59:34","date_gmt":"2020-10-19T21:59:34","guid":{"rendered":"https:\/\/je1sgh.mydns.jp\/je1sghblog\/?p=11188"},"modified":"2020-10-20T06:59:34","modified_gmt":"2020-10-19T21:59:34","slug":"%e3%83%a2%e3%83%a9%e3%83%ab%e3%81%b8%e3%81%ae%e8%a8%b4%e3%81%88%e3%81%8b%e3%81%91%e3%81%af%e6%9c%89%e5%ae%b3%e3%81%a7%e3%81%82%e3%82%8b","status":"publish","type":"post","link":"https:\/\/je1sgh.mydns.jp\/je1sghblog\/?p=11188","title":{"rendered":"\u30e2\u30e9\u30eb\u3078\u306e\u8a34\u3048\u304b\u3051\u306f\u6709\u5bb3\u3067\u3042\u308b"},"content":{"rendered":"\n

テレビのスポットCMでも、街中のポスターでも、モラルへ訴えかけをする広告をよく見ます1<\/a><\/sup>テレビは “ACジャパン” が多いですね．<\/span>．しかし，そうしたモラルへの訴えかけは，<\/p>\n\n\n\n

  1. 訴えたい対象の人たちには届かない．<\/li>
  2. すでにそうしたことを守っている人たちを萎縮させるなどの副作用がある．<\/li><\/ol>\n\n\n\n

    と言う特性を持っています．<\/p>\n\n\n\n

    1については説明の必要はないと思いますが，訴えかけの対象となる人たちと言うのはそうゆう訴えを見ても自分に言われているとは思わないし、そもそもそうした類の情報に注意を払わない（だからモラルが低い）です．まあ，そんなもんだで，笑って済ませられますし，100人に1人，あるいは1000人に1人でも「改心」してくれれば効果があったと言えるかも知れません．<\/p>\n\n\n\n

    しかし私は2が深刻なので，こうした訴えかけはやめるべきだと常々考えています．<\/p>\n\n\n\n

    モラル意識の高い人たちはいつもこういう情報に敏感なので、普段から守っていることなのにより厳しく自分を律してしまうことがあると思います．<\/p>\n\n\n\n

    自分が急病で，本来救急車を呼ぶべき状況なのに，「その119番必要ですか」という標語が頭をよぎって，他の方法を考えているうちに手遅れになるってことが，たぶん実際起きていると思います．<\/p>\n\n\n\n

    そもそも，重症かどうかなんか素人じゃ判断できませんし，自分の体にいま起きていることとなると正常性バイアスも働くので，たとえ当事者が医療関係者だったとしても正しい判断ができないと思います2<\/a><\/sup>実際そういう話はときどき見聞きします．<\/span>．<\/p>\n\n\n\n

    あるいは，まれなケースだと思います（思いたい😓）が，こうした広告が，自分は守っているのに守ってない人がいると考えている人たちの怒りをあおり，他人の行動にまで文句を言い出したり実力行使をしだしたりする可能性があります（なんとか警察）．<\/p>\n\n\n\n

    ということで，モラルへ訴えかける広告は，効果がないどころか有害だと，接する度に感じています．<\/p>\n","protected":false},"excerpt":{"rendered":"

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